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Direct sexualisation of children occurs when they are presented in advertising and magazines in ways that are modelled on adults who are clearly sexualised. Less obvious sexualisation of children occurs through their exposure to widespread sexualised advertising and popular culture targeted at adults.
The APS submissions to several government inquiries have provided evidence of the harm caused by the sexualisation of girls. These have included inquiries relating to pornography and promoting the safety of children online.
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