What parents and carers can do

Educate

• Teach girls to value themselves for who they are, rather than how they look. If you have boys, teach them to value girls as friends, sisters, and girlfriends, rather than as sexual objects. And you can advocate for change with manufacturers and media producers.
• Ask questions such as
  • "Why do you think there is so much pressure on girls to look a certain way?”
  • "What do you like most about the girls you want to spend time with?"
  • "Do these qualities matter more than how they look?"
  • “What do you think of the different roles that are usually given to boys and girls?”
• Teach boys that girls should not be judged by how they look or what they are wearing.
• Find out what your school teaches so that you can follow up on what children are learning at school. Let the school know if you think there are gaps in what they are teaching.

Tune in and talk

• Tune in and talk with your children. Be aware of how your children are using the internet and social media and engage with them about any material they are reading or watching (such as magazines, TV, movies, or electronic gaming).
• Talk about body safety, sex, and sexuality with your children from an early age and often. Effective sex education programs discuss media, peer, and cultural influences on sexual behaviours and decisions, how to make safe choices, and what makes healthy relationships.
• Keep a culture of open communication. If your child asks questions, always tell them you are glad that they asked, and give yourself time to answer if you need it. Also, don’t be afraid to tell children what they need to know even if they don’t ask.
• Girls who are overly concerned about their appearance may have difficulty focusing on other things. Try to encourage girls to choose clothing that is comfortable, practical and expresses who they are.

Speak up, and try to see it from their perspective

• If you don't like the choice your children make such as a TV show or outfit, explain why you have this opinion. A conversation with children about the issue will be more effective than simply banning the product.
• Support campaigns, companies, and products that promote positive images of girls. Complain to manufacturers, advertisers, television and movie producers, and retail stores when products sexualise girls.
• Keep in mind that dress can be an important social code for girls. Understand that looking different and reacting against their parents’ generation may be part of growing up.

Encourage

• Encourage extracurricular activities such as sport, music, and art that emphasise talents, skills, and abilities over physical appearance.
• Find ways to celebrate being female. This might be a special lunch, a girls’ day out, or flowers to mark when a girl gets her first period.

Provide healthy role models

• Provide healthy models for your children. What you watch, look at online or buy influences your children too.
• Take care about how much you talk about diets or pass comments on your own body image. It can be more helpful to talk about healthy eating, and to show children that heath is about many more things than just weight.
• Mothers and fathers should be careful not to criticise their children about how they look. This can create an unhealthy attitude towards appearances.
• Fathers can be particularly important in the development of their daughter’s self-image and their son’s attitudes towards women. The way men treat and talk about the women in the family and women in general is a powerful example of how to behave for their children.
• Encouraging your children to find healthy heroes is important. Talk about people who really display the characteristics you want your child to copy. This helps your child understand how people demonstrate real worth in the world.

Be real and maintain a balance

• Help your kids focus on what’s really important: what they think, feel, and value. Help them build strengths that will allow them to achieve their goals and develop into healthy adults. Remind your children that everyone is unique, and that it’s unhelpful to judge people solely by their appearance.
• Try to take advantage of opportunities that arise in conversations, but do not become too pre-occupied with all the experimentation your daughter tries in her dress or mannerisms. Remember that it is your example and values that your children will often copy.