Overview
There are now more psychology private practices than in any time in history. Sadly, many of them are struggling; rising costs of doing business, challenging recruiting along with a cost-of-living crisis have made the current environment a particularly challenging one for the practice owner. Not all of the current businesses will survive the current challenges. Kaye and Aaron are both long term practice owners, who are generous with their insights into what makes a psychology business work. They have developed a 4 pillars model for private practice. These pillars are synergistic and by attending to all 4, practice owners give themselves the best chance of not only surviving but thriving in the current climate. Join us in 2024 for an exciting series of online webinars commecing in July, focussed on how to develop your practice using the Four Pillars of Private Psychology Practice.
Learning Outcomes
-Participants will gain theoretical knowledge as well as practical application of the four pillars model of private practice
- Participants will learn how to build strong relationships with clients to get better outcomes, and how to teach this to your team
- Participants will learn how therapists improve, and how to design systems and processes that allow their team to grow in skill and outcomes
- Participants will learn how to develop a learning culture within their team, dedicated to good governance and quality improvement
- Participants will learn the essentials of running a business in psychology, what numbers matter, and what variables can be modified to change these numbers
Each participant will be challenged to identify key areas for improvement, and will work with expert mentors in Aaron and Kaye to actually work directly on their business and create measurable gains in their practice.
Presenter(s)
Aaron Frost and Kaye Frankcom
About the presenter(s)
Kaye Frankcom Associate Professor of Psychology (Deakin University) GAICD, B.A, B.S.W, Grad Dip. Counselling. Psych., Master Clinical Psychology, Master of Science in Medicine (Pain Management) Kaye is a highly accomplished businesswoman, and leader in the health sector. She is an endorsed clinical and counselling psychologist, consultant and business coach to psychologists, in-demand speaker and trainer and has held national roles in psychology regulation and professional standards. She built a successful group psychology practice in Williamstown, Victoria which she sold in 2018. She is the lead author of Fit for Practice: Everything you wanted to know about starting your own psychology practice in Australia but were afraid to ask (co-authors Professor Bruce Stevens and Dr Phil Watts. Published November 2016). She is a Board approved supervisor and was the foundational trainer for the supervisor training program at the APS Institute. She has supervised and coached hundreds of psychologists, social workers, and family therapists over 30+ years. She is the co-founder of Private Practice MBA, an online coaching program for allied health professionals. Her online course on setting up and scaling up a private psychology practice is available here kayefrankcom.com/online-course/. She is the lead author of Creating Impact: The four pillars of private psychology practice which is available from creatingimpact.com.au
Aaron DJ Frost is an accomplished clinical psychologist and director of Benchmark Psychology, a leading psychology practice in Australia. With over two decades of clinical experience, Aaron is a well-respected figure in the psychology industry and an advocate for mental health support. As a certified trainer for the International Centre for Clinical Excellence (ICCE) and the Supervisor Training and Accreditation Program (STAP), Aaron has trained over 1600 psychologists as part of their accreditation process, and he has supervised and mentored many more. Currently, Aaron leads a team of 20 psychologists where he focuses on providing high- quality, evidence-based care to his patients. Aaron has held leadership positions in several professional societies, including as a Non-Executive Director of the Australian Psychological Society. Throughout his career, Aaron has remained committed to providing the best possible care to his patients and advocating for mental health support in the wider community. His dedication and compassion have made a significant impact on the lives of many Australians, and he continues to inspire and train the next generation of psychologists.