Climate change is the biggest health threat in the 21st Century. Here are 8 strategies from psychological science to help people come to terms and cope with the profound implications of climate change, stay engaged with the problem, and participate in speedy societal change to restore a safe climate. Hopefully these 8 insights will ACTIVATE the public into more effectively engaging with climate change.

Acknowledge feelings

Acknowledge feelings about climate change to yourself and others and learn ways of managing feelings so you can face and not avoid the reality of climate change.

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Create social norms

Create social norms about protecting the environment so that people see that ‘everyone is doing it’ and ‘it’s normal to be green’.

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Talk about it

Talk about climate change and break the collective silence so that more and more people see it as a risk that requires action.

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Inspire positive visions

Inspire positive visions of a low-energy, sustainable, zero carbon world so that people know what we are working towards and can identify steps to get there.

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Value it

Value it – show people how their core values are often linked to other values that are about restoring a safe climate, and that caring about these issues actually reinforces their core values.

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Act

Act personally and collectively to contribute to climate change solutions and feel engaged and less despairing.

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Time is now

Show people that climate change is here, now and for sure so they see it is timely and relevant to them and impacts the things that they care deeply about.

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Engage with nature

Engage with nature to restore your spirits and connect with the very places that you are trying to protect.

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Climate Change Empowerment Handbook Extended Version

Climate Change Empowerment Handbook Extended Version

Read the more detailed research report

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The Climate Change Empowerment Handbook Abridged

The Climate Change Empowerment Handbook Abridged

An abridged version as well

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Climate Change Empowerment Handbook

Climate Change Infographic